JOHN BARONE

CONTENT STRATEGY SOCIAL MEDIA BRAND MARKETING COPYWRITING

ABOUT ME:

Experienced content and social media brand marketer with a passion for building compelling brand storytelling in the sports and footwear industry. Proven expertise in leading cross-functional teams, developing captivating consumer-focused marketing plans, and amplifying brand voice across multiple platforms. Over 15 years of diverse experience in the sports footwear and apparel industry. Currently leading Content Strategy and Social Media Marketing for Curry Brand, Under Armour Basketball, and Under Armour Golf.

WHAT I’VE WORKED ON

  • CURRY BRAND SOCIAL CHANNEL

    Built the strategy for the Curry Brand Instagram handle and launch it in 2020 growing it from 0 followers to nearly 600K today.

  • UA BASKETBALL SOCIAL CHANNELS

    Lead content strategy and social media creative for all UA Basketball social channels with a combined following of over 2M

  • UNDER ARMOUR GOLF

    Lead content strategy and social for Under Armour Golf

  • INFLUENCER MARKETING

    Led influencer marketing and seeding for the launch of the Forge 96 and UA HOVR Run footwear collection.

RECENT WORK

Contact ME